Selling Skin

Master close-up beauty and build the business tools needed to break into the most lucrative area of makeup artistry - beauty advertising.

Online Course

Course overview

Selling Skin is a career defining course designed for both emerging artists and working graduates who want to master close-up beauty, refine their technical precision, and build the business tools needed to break into the most lucrative area of makeup artistry - beauty advertising.

Selling Skin gives both new and experienced makeup artists the foundation, finesse, and career strategy to create flawless close-up work - and build a sustainable future in the most profitable corner of the makeup industry.

From your first professional steps to your next big campaign - Selling Skin bridges artistry and industry, teaching you the technical mastery and business insight to succeed in beauty advertising.

ENROLL NOW

Online

Upskilling

Early Bird £165.75 (RRP £195)

12 modules
Lifetime access
Certificate on completion
Access up to 30% off pro-artistry makeup brands

Break into the most lucrative area of makeup artistry

Created by Sarah Jagger, a makeup artist with 25 years of experience leading global beauty campaigns, together with the world-renowned Delamar Academy - the training ground for Oscar, BAFTA and Golden Globe winners - Selling Skin teaches the refined, high-level artistry used by top professionals working in makeup, skincare, and fragrance advertising.

Whether you're a trained artist ready to break into beauty campaign work, a recent graduate, a student, or someone dreaming of becoming a makeup artist, this 12 module course is the ultimate starting point.

Focused on skin and technique, it builds the essential foundation for aspiring MUAs while advancing the refined, campaign-level skills that open doors to the most lucrative opportunities in beauty advertising.

With your certificate you are eligible for pro-artistry discounts up to 40% with many top makeup brands.

About the course

ENROLL NOW

This course isn’t about trends, it’s about craft. It gives you a complete framework to meet the expectations of modern beauty campaigns, where skin is the focus.

You’ll develop a strong understanding of brand identity, and how to use your makeup knowledge to create work that sells beauty products, whether it's for posters, billboards, magazines, or television commercials.

You’ll learn how to interpret creative briefs with clarity, create complexion work that performs in 4K, macro, varying lighting conditions, to work with the control, pace and creative adaptability that gets makeup artists hired - and re-hired - in the competitive world of beauty.

Built for Career-Focused Artists

ENROLL NOW

Course Structure

How to interpret a brand’s personality, message, and customer so your makeup aligns with its visual language and sells the product effortlessly.
Learn the precision, detail awareness, and application strategy required for ultra-close, high-resolution beauty advertising work.
How to create healthy, hydrated, camera-ready skin that holds makeup beautifully with minimal product.
Achieving undetectable foundation and concealer application that keeps skin looking alive, natural and believable in close-up.
Mastering the balances between matte and glow to control how skin catches the light on camera.
Subtle, natural dimension and warmth techniques that enhance bone structure without visible contour.
Barely-there eye definition methods that enhance shape, brightness and lift without reading as “makeup.”
Creating naturally groomed, soft-texture brows that read as brow hairs under macro lens scrutiny.
Precision lash work: separation, lift and definition techniques for lashes seen on billboards, posters and cinema screens.
How to prep, shape and perfect lips for extreme close-ups where every edge matters.
Working efficiently on set with speed, awareness and confidence — maintaining the makeup seamlessly while supporting the shoot.
How to position yourself as a professional campaign artist: Career direction, pitching, portfolio and marketing advise and building long-term client trust.
An extensive downloadable toolkit including recommended products at every price point, up to 40% pro-discount setup guide and brand identity moodboards.

ENROLL NOW

Sarah Jagger is a makeup artist with 25 years in the industry. Known as the go to makeup artist for immaculate skin work, Sarah's work lives in global beauty campaigns for brands like Dior, Lancôme, L’Oréal, Max Factor, Bourjois, Dove, Nivea, N.7, Sensai, Darphin, Embryolisse, Chopard, Vivienne Westwood, Elie Saab, Philipp Plein and many more.

She's created looks for countless shoots, runways, and red carpets — and her editorial work has appeared in Vogue, ELLE, Harper’s Bazaar, The Beauty Papers, among others.

As a beauty expert, Sarah has spent over 15 years on camera — presenting on TV for brands on QVC and appearing as a regular on ITV’s This Morning, GMTV, and BBC Radio. She is the author of Magic Makeup Tips and Techniques (Media Circus) and also creates pro-level online masterclasses and courses, with a focus on advanced techniques for makeup artists.

Alongside her creative work, Sarah consults with beauty brands on product development — from concept to formula. Lately, she’s been diving into the future of beauty, helping brands explore the possibilities of AI-driven makeup artistry skills.

About Your Teacher

ENROLL NOW

Hear from others

-Chris & Cory Kreiselmaier, Photographer/Director Duo

“Whenever we land a beauty campaign in Paris, Sarah is the first person we call. Her mastery lies in all of the subtle details often overlooked by other artists—she’s known by many as the queen of “no make-up, make-up”. Quite simply, she makes every beauty campaign look like a million dollars.”
-Laura Geller Beauty

“Working with Sarah has shown me what true artistry looks like. Her talent and knowledge are remarkable but what stays with me long after the work is done is her ability to make everyone feel at ease. It’s a rare and beautiful gift.
Working with Sarah has been such an amazing gift for our brand! Her artistry is the epitome of polished perfection and she has such a clear vision on how to execute her work to ensure it comes out flawlessly.”
-Noemie Gremont, makeup artist

“Having assisted Sarah on many projects, I can assure you that if you’re looking for someone who will not only help you take your technique to the highest level but also refine details you once thought invisible to the naked eye, look no further.”

FAQs

Selling Skin is a condensed professional makeup course created by Delamar Academy and makeup artist Sarah Jagger. It teaches the precise, detail-oriented artistry required for close-up beauty, skincare and complexion campaigns — along with the business skills needed to work in beauty advertising.
Selling Skin is designed for:
• Aspiring makeup artists who want strong foundational skills and a certificate to start their career.
• Makeup graduates who want to refine their close-up beauty technique and build a portfolio that stands out.
• Working artists wanting to move into the lucrative area of the industry: beauty advertising.
Unlike general makeup courses, Selling Skin focuses specifically on the ultra-precise, camera-ready techniques used in advertising work such as skincare and makeup campaigns and commercials. You’ll learn invisible base work, skin finishing, close-up detail skills and on-set workflow. It also provides the business manual needed to succeed, get rehired, and attract campaign clients.
The course is taught by Sarah Jagger, a makeup artist with 25+ years of experience on global beauty campaigns for brands including Lancôme, Dior, Dove, NIVEA, MaxFactor and more.
There are 12 core modules, covering artistry, technique, on-set workflow and business strategy — plus a bonus Resources Pack with extensive downloadable guides.
Yes. You’ll have lifetime access and can complete the course at your own pace.
Key modules include:
• Understanding Brand Identity
• Campaign-Level Artistry
• Skin Prep
• Invisible Base Work
• Skin Finishing
• Sculpting, Shaping & Warming
• Eye Techniques for Close-Up Work
• Campaign Brows
• Campaign Lips
• Mascara Campaigns
• On-Set Skills & Workflow
• The Business-Minded Artist.
Plus extensive downloadable business guides, product recommendations, moodboards AND up to 40% discount across major pro-artistry brands with your completion certificate.
Yes — all students receive a Delamar Academy–endorsed certificate of completion.
The course teaches the exact skills, awareness, and professionalism expected in beauty advertising — and the business strategies to get hired, build relationships, and get repeat clients.
Yes. Several modules include guidance on creating campaign-finish images, refining your portfolio and social media advice.
The course investment is £195.
The course is hosted online by Delamar Academy in conjunction with Kajabi.
No. You can access the course through any web browser.
Enrollment will open on Delamar Academy’s website.
Follow social media and mailing lists for updates.
Selling Skin is specialised, career-focused, and advertising-oriented — teaching skills most standard makeup courses don’t cover, such as macro complexion work, invisible detail techniques, on-set workflow and business advice for breaking into the advertising industry.
No. The course is perfect for both beginners building their foundation and graduates refining their professional technique.
No. You’ll be guided through textures and ingredients and the Resources Pack includes an extensive pro-kit recommendation list for all budgets.
Selling Skin is designed as a condensed, self-paced programme. If intense study is preferred it can be completed in a weekend.
Yes — subtitles are available.
Yes. The course is an ideal introduction to beauty and fashion makeup, giving you strong foundational skills, close-up artistry techniques, and early career business advice.

ENROLL NOW

Hear from other Delamar students

Ruby Harvey

“I spent two weeks at Delamar Academy on the ‘setting week’ and ‘period wigs’ week, I learnt so much and met so many lovely like minded people. The lecturers were some of the best teachers I have ever had and taught us all the hands on skills we would need to know in industry. I felt supported and left feeling confident in the areas I had wanted to improve on when signing up to the course. I can’t recommend Delamar more!”

Ashley Michael

“I attended the two week course ‘Period Wigs’. I genuinely had the most incredible experience. Delamar Academy have exceeded any expectation I had. Each tutor was incredibly knowledgeable and were all so supportive and encouraging no matter the level of previous experience you have. Delamar have created a safe learning place which makes you feel a part of their family, which made it even harder to leave once my course had come to an end. I’ll certainly come back in the future as there are so many more skills I’d love to explore! Thank you to everyone at Delamar”.

Anna Negoescu

“I can’t even begin to describe how much this journey has meant to me. I’ve loved every single second - the creativity, the challenges, the growth, and especially the incredible people I met along the way. Spending six weeks at Delamar Academy, studying Fashion Makeup and Basic & Contemporary Hair, has been such an inspiring and transformative experience. Delamar has truly shaped me, not just as a makeup artist, but as a person. I’m leaving with endless gratitude, inspiration, and excitement for what’s next. Thank you to all my amazing tutors and classmates for making this experience truly unforgettable”.

ENROLL NOW