Selling Skin

Online Course

Course overview

Selling Skin is the most advanced complexion-focused training programme available today - a serious career accelerator for makeup artists ready to take their work to the next level in the most lucrative sector of the industry: beauty advertising.

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Online

Upskilling

195

Created by Sarah Jagger, a makeup artist with 25 years of experience leading global beauty campaigns, together with the world-renowned Delamar Academy - the training ground for Oscar, BAFTA and Golden Globe winners - Selling Skin teaches the refined, high-level artistry used by top professionals working in makeup, skincare, and fragrance advertising.

Whether you're a trained artist ready to break into beauty campaign work, a recent graduate, a student, or someone dreaming of becoming a makeup artist, this 12 module course is the ultimate starting point.

Focused on skin and technique, it builds the essential foundation for aspiring MUAs while advancing the refined, campaign-level skills that open doors to the most lucrative opportunities in beauty advertising.

With your certificates you are eligible for pro-artistry discounts up to 40% with many top makeup brands.

About the course

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This course isn’t about trends, it’s about craft. It gives you a complete framework to meet the expectations of modern beauty campaigns, where skin is the focus.

You’ll develop a strong understanding of brand identity, and how to use your makeup knowledge to create work that sells beauty products, whether it's for posters, billboards, magazines, or television commercials.

You’ll learn how to interpret creative briefs with clarity, create complexion work that performs in 4K, macro, varying lighting conditions, to work with the control, pace and creative adaptability that gets makeup artists hired - and re-hired - in the competitive world of beauty.

Built for Career-Focused Artists

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Course Structure

How to interpret a brand’s personality, message, and customer so your makeup aligns with its visual language and sells the product effortlessly.
Learn the precision, detail awareness, and application strategy required for ultra-close, high-resolution beauty advertising work.
How to create healthy, hydrated, camera-ready skin that holds makeup beautifully with minimal product.
Achieving undetectable foundation and concealer application that keeps skin looking alive, natural and believable in close-up.
Mastering the balances between matte and glow to control how skin catches the light on camera.
Subtle, natural dimension and warmth techniques that enhance bone structure without visible contour.
Barely-there eye definition methods that enhance shape, brightness and lift without reading as “makeup.”
Creating naturally groomed, soft-texture brows that read as brow hairs under macro lens scrutiny.
How to prep, shape and perfect lips for extreme close-ups where every edge matters.
Precision lash work: separation, lift and definition techniques for lashes seen on billboards, posters and cinema screens.
Working efficiently on set with speed, awareness and confidence — maintaining the makeup seamlessly while supporting the shoot.
How to position yourself as a professional campaign artist: Career direction, pitching, portfolio and marketing advise and building long-term client trust.
An extensive downloadable toolkit including recommended products at every price point, up to 40% pro-discount setup guide and brand identity moodboards.