Delamar Academy was the first make-up school to receive a master class from the biggest of new brand launches, Fenty Beauty. This incredible evening was made ‘extra’ special by a complimentary product for each student. Delamar students are a spoilt bunch! If we thought things couldn’t get any better, Fenty Beauty have now featured the look from the evening on their Instagram page!
When Fenty Beauty launched in Harvey Nichols a few months ago, we immediately went and scooped up some products to try. They were utterly fantastic (something we weren’t sure would be the case for a celebrity brand) so we put the products into our Advanced Fashion kit for our students. You can read all about our in-depth review here.
After a few months of some serious Fenty love, we reached out to the brand to ask if they could come into the Academy and give a master class. Since we are Delamar Academy, after all, Fenty Beauty of course said yes. Rihanna hits were played, prosecco was pored and coconut Fenty Beauty cupcakes were devoured. When 5.30pm approached the students made a civilised yet speedy trot into the master class room and took to their seats… several of which were marked with hand bags and scarves to cheekily hold places at the front, like towels down at dawn.
Charli and Saharaa gave us a FANTASTIC presentation all about the brand values, cruelty free status, process Rihanna went through to develop the products before lots of passing around and swatching of dazzling highlighters. We were pleased to learn that this brand is founded on the ethos of inclusion for all skin tones. Many high-end brands now have a wider shade range, but cannot compete with the 40 shades of foundation, not even Bobbi Brown or NARS! Interestingly, this brand is a complexion-focused collection with no mascara or brow products! (yet).
The formulas and packaging are very impressive, especially for such reasonable price-points. This is a brand good enough for make-up artists and ordinary women alike. We learnt that KENDO is the innovative brand incubator behind Kat Von D, Marc Jacobs Beauty, BITE and now Fenty Beauty. Our students were told so much about the process of bringing a disruptive brand to market, led by such a celebrity icon. Before joining the brand, the high-level secrecy and NDA’s that Saharaa has to sign were extensive. Many of the make-up artists hired by Fenty Beauty had to go on recommendation that the opportunity was worth leaving their jobs for!
We loved the versatility of products like Match Stix, which can be used however and wherever you want. This disregard for traditional product rules is something that feels so on-brand for a make-up collection created by Rihanna.
For this make-up, Saharaa used the following products on Kalia:
Pro Filtr Primer
Pro Filtr Foundation in 210
Match Stix in Bamboo, Mocha, Yacht Lyfe, Sinamon,
Killawatt Highlighter in Mean Money/ Hustla Baby
Matte Moiselle in S1ingle with Glossbomb on top
The whole demo was a highly enjoyable and inspiring evening for our lucky students.