The launch of Rihanna’s new Fenty Beauty brand is a breath of fresh air to the make-up industry. Rihanna has championed diversity for skin tones with her 40 Pro Filt’r Soft Matte Longwear foundation shades ranging from the palest porcelain to the deepest ebony. Hurrah! An albino lady has actually reviewed this foundation and given it a thumbs-up. Usually brands launch a capsule collection of shades and put resources into developing the darker shades at a later date, naming many excuses and business reasons why a limited number of people are catered for.
Rihanna’s whole ethos with developing this brand, was to cater to all. With no eye make-up products and just one lip product, this range certainly is all about the skin. We knew we had to go and grab some products for the fashion kit at Delamar! Joanne Byrne our lead fashion tutor is always on top of her game with new launches, so we sat down and poured over the Harvey Nichols website before marching to the store and buying a selection of products.
Firstly – the packaging is spot on. It clinks and magnetically sticks together like an ergonomically designed dream. It feels expensive and puts some high-end brands to shame. A great deal of thought has clearly gone into this collection – brilliant for make-up artists and make-up lovers alike.
The collection is very trend-focused with a wide array of highlighters in stick and powder formulas. The Killawatt highlighters will bedazzle all around, in the shades Trophy Wife and Metal Moon. These highlighters are absolutely not for the faint of heart. Riri does not do subtle with her style or music, so we are not surprised this collection is really high-impact.
“I love it on myself already… forget the students!” – Joanne’s judgement.
Stand-out products include:
Fenty Glow Gloss Bomb
A one-shade-suits-all sunset shade gloss with shimmer. This is very nineties in colour and finish, but the texture is slick and modern – that’s what we like about it. The 1990’s are making a big comeback in fashion, which makes this product a key gloss for any kit, you get a whole 9ml of product (which is a lot!), it stays on, and smells like a tropical cocktail, plus flatters most skin tones/ colour palettes. This is not sticky and the shade looks more berry on lighter lips than the orange hue you see through the tube. Joanne is so enamoured with the one we bought for the Delamar Fashion kit, she is buying her own.
Killawatt Highlighter Duo in Lightning Dust and Fire Crystal
Another one that Joanne is buying for her own kit/ personal make-up stash. This is an opal peachy-toned highlighter in a sheeny finish, next to one in a much more high-impact finish and deeper tone. It glistens and catches the light so beautifully. You only need to use a light dusting to achieve an effective highlighted look. This duo works well on the eyes too.
Match Stix contour shade in Amber
The perfect shade to contour Caucasian skin. One notable issue was the play-time with this product and how it worked best when applied with a brush. If you use this straight from the stick, you will have a “Halloween streak” that doesn’t move very easily. Joanne said the shade is “perfect” and she will be buying this too.
The price points of these products are fantastic. You get a lot for your money and everything is under the £30 mark – a rarity in 2017! A rarity for a brand with large counter space in Harvey Nichols- case in point – the Pro Filt’r Matte foundation is 32mls and costs £26.
We are very impressed with Fenty Beauty – without knowing the manufacturer, its obvious how much care has been taken when developing this line, often something overlooked with celebrity products. Keep your eyes peeled for Joanne’s Judgement on the Pro Filt’r foundation. Review coming up!