The By Terry Masterclass by Albane Laloy

The By Terry Masterclass by Albane Laloy

Few brands are as luxurious or coveted as By Terry. Niche, premium and with a fan following including Kate Winslet, Lisa Eldridge and Alessandra Steinherr… we could not contain our excitement for this special evening.



Make-up artists who work on any premium clients, must have premium kit. Must. It is not acceptable to charge £500 for make-up services to a bridal party… and only use Mac products, or cheaper. It is not the case that brands considered to be “affordable” are not good enough, but simply that when a make-up artist lays out her sparkling kit of By Terry, Hourglass and Tom Ford, she is ready for the best jobs. Investing in this kit can be expensive, but luckily our students were each given a 40% discount and a bag of complimentary products. Thank you By Terry! 



The masterclass got underway with Albane telling us all about her beginnings as a make-up artist and initial interest to work in prosthetics and special effects. After building a fashion career, Albane had an unlikely meeting with top industry creator, Terry De Gunzburg, formerly the Creative Director of YSL Beauty. Terry was responsible for the iconic YSL Touche Eclat product. This career move took Albane through exciting product development work, Vogue cover shoots and overall shaping of By Terry’s visual identity. 




By Terry was, founded in 1998 –  providing bespoke make-up for the customer who wanted her own products. The science and artistry behind this brand remains completely independent and unaffiliated by the demands of a trend-driven industry. Terry creates things she loves, and every now and then, a new star product is born… like Baume De Rose, Ombre Blackstar, Cellularose Serum and Terrybly Mascara. Independent to its core, this brand is simply about being the absolute best. 



Our model Scarlet, was cast for her Parisian look, with dark hair and a casual style. Albane explained how the french girl “likes to look like she isn’t wearing much make-up, by wearing lots of make-up.” We all laughed at this relatable comment, as guilty fans of this approach to make-up on our own faces. 

Most clients in the make-up chair want to look natural, without being bare. Bronzed, effortlessly perfect skin with a red lip and soft eye was demonstrated to our students. Albane made the whole demo look really easy, before handing over the students to try for themselves with new testers kindly provided. 





The most exciting product of the evening was easily the Lash Expert Twist Brush Mascara – we have provided the video below so you can marvel at the shape-shifting wand. Almost (but not quite) like the time Oprah gave each audience member a car…


“You get a mascara, you get a mascara, you get a mascara!!” delight and grins all round. 






By Terry Gifted each student a Baume De Rose, a Lash Expert Twist Brush Mascara and a Compact Expert Dual Powder in Amber light. The value of these three humble products totalled over £100. Lucky lucky students! 


The tutors all received this bag, plus their pick of a huge product spread. It was like a polite yet frenzied game of Hungry Hippos. The generosity of By Terry to the students, tutors and Academy kit was so kindly received. We feel very lucky. 




Thank you to Albane Laloy, By Terry, Models1, Scarlet and Nicole. Until the next masterclass! 





We are open, running and taking enrolments for 2022 & 2023 - start your career at the busiest time in the industry
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